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About Us...
What is Future Cheer?
At Future Cheer, we believe that every athlete should have the opportunity to gain valuable life lessons from their cheer and dance experience. It does not matter what a cheerleader or dancer can physically do, but rather what he or she can capture from the process. We believe that cheer and dance is much more than pyramids, trophies, and applause. The things we aim for our athletes to gain are self-esteem, integrity, self-discipline, teamwork, leadership, compassion, perseverance, understanding, and friendship. And along the way to obtaining these priceless gifts, it happens that our athletes, families, and supporters create some of their most fond memories and most cherished friends. After all, if we build these things now, we have a solid foundation for our FUTURE.
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Meet the Founders
Tessa Crow Email: fcadmin@btconnect.com
President, Future Cheer
Tessa Crow has utilized a lifetime of experience in the dance industry as one of the founding partners of Future Cheer. She is an accomplished competitive dancer and is an IDTA medalist in tap, modern ballet, and acro. In 1999, Tessa was asked to serve as the Administrative Director of Team Britain, the National Display Squad for the British Cheerleading Association (BCA). Through cooperative efforts with foreign Sports Councils, Tessa orchestrated many highly successful visits to Singapore, Malaysia, America, and many parts of the UK, in which the staff taught inter-scholastic cheer clinics, judged competitions, and helped promote the sport of cheerleading around the world. She was also the BCA Instructional Staff Coordinator, and later served on the Board of Directors for the BCA. In 2000, Tessa saw the need for bespoke merchandise and apparel for businesses and cheer teams alike, so she filled that need with an innovative company called Cheer Store. With a full array of custom apparel, uniforms, cheer shoes, poms, accessories, equipment, mats, and more, Cheer Store is now the official merchandise supplier of Future Cheer. Thanks to Tessa’s work with Cheer Store, Future Cheer is now the one-stop shop for all of your cheer and dance needs.
Ian Crow Email: fcadmin@btconnect.com
Vice-President, Future Cheer
Ian Crow's role at Future Cheer allows him to draw on many years of experience and success in the business and entertainment industries. A qualified electronic engineer and an accomplished DJ, Ian is the perfect professional to provide for Future Cheer logistical management and major event support. He emceed some of the UK's inaugural cheer competitions when his daughter joined one of Britain’s first competitive teams. In 1997, Ian joined the British Cheerleading Association’s (BCA) National Championships Committee, where he was instrumental in developing BCA’s Equal Opportunity Program. Ian later served as a member of the Board of Directors with the BCA as the Child Protection Officer. He provided technical and logistical input for major cheer and dance events and has continued to further the camp and competition experience for all participants through his exceptional perspective and ability to support young athletes.
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